Tomato, tomahto. Potato, potahto. There are many words and phrases that sound similar and mean the same thing. If your church has a common name, you can relate. Distinguishing your church from the one down the street or across town can be difficult. You need to figure out how to set yourself apart.
Of course, your goal as a church is to draw people to Jesus. To do so, you need to capture their attention and get them to connect with you virtually, these days, and eventually in-person. To do that, you have to differentiate yourself. Like most things in life, it’s essential to find a church that’s the right fit for a person and their family. So with everyone striving to stand out, how do you achieve your goal? For starters, you need a distinct approach to brand marketing. Branding gives your ministry a unified look and a distinctive means to communicate key aspects of who you are in a simple, straightforward, and visually attractive way.
This article will act as a guide to help you to raise brand awareness and visibility and boost church recognition among congregants. Let’s get started.
What Is a Brand?
The public image or reputation of an individual or group. A brand typically includes a name, slogan, logo or symbol, design, brand voice, and more.
The process of creating those marketing elements is known as branding.
Branding is essential because it gives your church an identity, makes your church memorable, and encourages churchgoers to attend your service or event.
What Is Brand Awareness?
Brand awareness is a term used to describe your target audience’s familiarity with your brand and how well they recognize it. For starters, do people in your community know your church exists? If so, what do they think about it? What impressions have you made? Are they positive or negative? Being aware of how your brand is situated in the marketplace (aka your community) and your church’s overall perception are important factors that impact your brand.
Building Brand Awareness
After you take the time to evaluate your brand, you will need to put a plan in place to strategically build an effective and memorable brand. Here are some essential elements to consider using to help you stand out and welcome new people to your church community:
1. Logo – A logo is one of if not the most memorable components of brand identity. For example, do you see the prominent red target symbol when you think of American retailer Target? If you answered yes, you would see that logos connect consumers to brands themselves.
2. Colors – Assigning a color palette drives your church’s identity allowing you to create unique designs for your church while remaining committed to your true identity.
3. Website – Not only is your website the face of your church, but it is also the first phase of discovery. The vast majority of people who discover your church will find you online. Having a well-designed website that is easy to navigate is essential as your church’s first impression occurs daily.
4. Social Media – Creating or updating current social media profiles on multiple platforms using a consistent look and tone (refer to items 1-3)-is a great way to develop your brand identity, establish a reputation, and stand out among your peer institutions.
Our creative team can help you distinguish yourself by:
1. Clearly articulating your ministry’s brand identity with a powerful logo design.
2. Designing and printing marketing materials that captivate your congregants, including flyers, church letterheads, business cards, offering envelopes, programs, direct mailers, pledge cards, and more!
3. Producing a user-optimized website that enables you to reach your current and prospective congregants.
4. Creating marketing videos and trailers that capture the essence of your ministry.
5. Consulting with video experts to set up a successful and smooth live stream of church services/events.
6. Drafting email campaigns to help keep your church top-of-mind and up-to-date on happenings with consistent messaging.
7. Updating or creating social media platforms to match the look of your website.
8. Optimizing social media platforms with paid advertising to specific demographics and geographical locations.
9. Prioritize your brand, style guidelines, and social media presence into a marketing strategy to ensure brand voice consistency.
If you have a similar name to other churches in your area, we believe distinguishing yourself is worth the investment. Call us, and let’s start a conversation today.